Angela Shore | Jiva-Apoha

Sitting in the most quaint neighborhood of Long Beach, rests the beautiful home of this freshly transplanted Brooklyite. This is where she hand blends her most divine, luxurious, uniquely scented body and face oils. Impeccable design meets kind and healing energy is exactly the way to describe her environment. Sweet hospitality filled the air as she prepared perfect Dahl, ginger-lemon tea and explored the whole line of her oils with me. Mark this product in your books as it is going to be your new favorite oil. Meet Angela Shore of Jiva-Apoha.

YOUR BACKGROUND IS SO INTERESTING AS YOU USED TO BE SURROUNDED BY PHOTOGRAPHERS. HOW DID YOU FIND YOUR WAY INTO THE PATH OF HEALING

I love Art and Photography; always have since an early age. I’ve had tremendous support, powerful teachers and medicine women to guide me along the way. The breaking point was to LET GO, and accept. Felt like a rebirth. Now the difference in my life flows organically and it’s the best reward to helping others with my own direction.

WHAT INSPIRED THE NAME JIVA-APOHA

After going through hundreds of beautiful Cherokee and Sanskrit words, I narrowed it down to Sanskrit. The Cherokee language is equally as important to me; however, the pronunciation using hyphens between each syllable was a tough one. I sat down with close friends in the country, they asked me to close my eyes and I pointed to two separate words, Jiva then Apoha (Soul-Healing). Adding the feather to the logo as the hyphen to symbolize our Native American culture.

TELL US ABOUT YOUR GRASS ROOTS IN NORTH CAROLINA AND HOW THAT HAS INSPIRED YOUR WORK, PACKAGING AND SPIRITUALITY

My childhood was filled with a lot of love. The greatest joy was playing outside in nature; climbing trees, hiking, camping, and collecting stones. I always managed to have my little pockets filled with earth fragments. Here, was my first sense of spirituality along with my deep connection to our Native American culture. My passions grew for travel, music, food, and holistic studies. This has encouraged me to keep things real. I believe in hand crafted arts, and that each generation should pass along their family heritage with such craft. My Aunt Idell makes my cloth medicine bags. She is such a special spirit and very connected. Her skills are blessings, and it shows through her beautiful work. My goal is to always give back to an individual or community that participates in being a part of Jiva-Apoha’s handmade goods. Research and development is endless.

SO MUCH LOVE GOES INTO EACH BOTTLE OF YOUR OILS. CAN YOU EXPLAIN THE UNIQUE PROCESS OF HOW YOU SOURCE YOUR OILS, HAND-BLEND, AND BLESS THEM TO WHAT WE BUY TODAY

I work with vendors that stand by their products—only working with top therapeutic grade oils. Everyone has a healing hand in the process. My source from India is professional and efficient to his client’s needs. Not to mention, extremely knowledgeable and understands the brand well.

A typical morning in the bottling process begins with a good smudge, meditative or Indian music during the cleaning then the transformation of counting every drop per bottle during the blending chemistry. The bottles get polished with Indian temple towels; this becomes an affirmation time, counting my blessings as to speak. It’s very therapeutic.

EVERYTHING FROM THE JIVA LINE IS HEALING, BOTH PHYSICALLY AND METAPHORICALLY, WHAT ARE SOME OF THE MOST MIRACULOUS RESULTS YOUR CLIENTS HAVE REALIZED

The best thing that someone shared with me, “moisturizing the face & body after cleansing is no longer a dreadful activity but rather a joyful, self-loving activity”, this put the biggest smile on my face! Oiling can change the emotional attitude.

YOUR LAST TRIP TO INDIA WAS SO MAGICAL AND LIFE CHANGING. YOU HAVE TO SHARE A FEW OF THE HIGHTLIGHTS AS INDIA PLAYS SUCH A LARGE PART IN YOUR COLLECTION

So much! The colors, aromas, noise, the monks, the animals, the culinary experience of delicious foods, the temples, the fabrics…

Varanarsi is one of the oldest inhabited cities in the world and the oldest in India along The Ganges, also known as the favorite city of the Hindu deity Lord Shiva. I felt very quiet here. Such an eye opener into prayer for life and death, heavy yet tranquil.

Kumbh Mela (Largest Hindu pilgrimage of faith) 2013. Incredibly spiritual! This journey brought a lot of peace in my life that I try to manifest each day with the work I do. Power of faith is huge. And I do believe.

Life is a challenge in general and staying on track is a daily practice. India is such an intense place to learn and discover who you really are and what you want to become.

I could go on and on.

BECAUSE YOU ARE SO VERSED IN AYURVEDA, NUTRITIONALLY WHAT IS A NORMAL DAY OF EATING FOR YOU

My morning has a few parts. It Starts with half a lemon with room temp water, a piece of sourdough toast with sunflower seed butter or warm oatmeal—with a little honey—and cardamom. A Nutri bullet blend of kale, banana, blueberries, mint, Chia seed, almond milk or various fruits and veggies.

Lunch are usually soups, salads or warm veggies.

Dinner is fresh warm colorful veggies, fish, variety of rice, pastas, and quinoa.

SNACK TO KEEP YOU GOING

Carrots and humus or raw almonds, walnuts, dried cranberries, and dark chocolate.

PREVENTIVE TOOLS TO KEEP SICKNESS AWAY

Good sleep, yoga practice, fresh ginger, lemons, turmeric spice, foods loaded with anti-oxidants, essential oils, Ayurvedic herbs, and Vitamin B12.

FAVORITE EATERIES

CA | MaloCafé Stella | The Tasting Kitchen | Eveleigh | Mohawk Bend

NYC | Pongol | Walter’sIndochine | Il Buco | Buvette 

ONE THING MOST PEOPLE PROBABLY DON’T KNOW ABOUT JIVA

There's a great vision to build an Eco Wellness Lodge one day.